The Better Mousetrap: Brand Invention in a Media Democracy By Simon Pont

If you build a better mousetrap

Simon Pont is a writer commentator and brand builder His agency career includes being part of Saatchi Saatchi and Naked Communications the pioneers of Communications Planning Hollywood movie studios Icelandic investment banks British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. Social Sciences The Better mousetrap play He is the author of The Better Mousetrap Brand Invention in a Media Democracy and Remember to Breathe a novel Simon is currently at work on Digital State How the Internet is Changing Everything scheduled for worldwide release June 2013 also through Kogan Page Simon Pont is a writer commentator and brand builder His agency career includes being part of Saatchi Saatchi and Naked Communications the pioneers of Communications Planning Hollywood movie studios Icelandic investment banks British chocolate bars and Middle Eastern airlines figure amongst his time on the inside of Adland. The better mouse trap home depot He is the author of The Better Mousetrap Brand Invention in a Media Democracy and Remember to Breathe a novel Simon is currently at work on Digital State How the Internet is Changing Everything scheduled for worldwide release June 2013 also through Kogan Page site_link Build a better mousetrap and the world will beat a path to your door Presenting 45 commentaries on some of the world s leading global brands advertising expert Simon Pont provides a unique analysis of how and why certain brands succeed in markets defined and challenged by the opportunities offered in the digital universe Using material inspired by Pont s blog of the same name The Better Mousetrap gives a topical and insightful peek into the brand and advertising strategies used by companies as diverse as Google Bing Twitter Facebook Foursquare Nike Apple Deutsche Bank HSBC Coca Cola Cadbury McDonalds BMW Audi Burger King Disney Yellow Pages Dyson Old Spice Sunny Delight Pampers Nintendo L Oreal ATT and the BBC The Better Mousetrap Brand Invention in a Media DemocracyNice book with latest thinking on brands advertising Some great examples Will push your thinking Literature Fiction Social Sciences .