Book Marketing Planning and Strategy Case bookkeeping

This casebook is a collection of the cases from Jain s Marketing Planning and Strategy 6e It includes 29 cases that have been used at such schools as Harvard Business School Stanford University E. Book Marketing Planning and Strategy Case book M Lyon IESE and the University of Connecticut The cases involve companies that the reader will be familiar with Anheuser Busch Carvel Dell Computers FedEx UPS Gillette KFC Lever Brothers L Oreal Kmart Wal Mart Procter Gamble Kodak Fuji Polaroid Playboy Coca Cola and Sony Cases to illustrate each aspect of marketing strategy are included Marketing Planning and Strategy Case Book